Inayah Kayla Ilham Idris

I focus on bridging the gap between what an organization wants to say and what an audience actually cares about. My background is a mix of corporate administration work and hands on campaign strategy.

During my time as an intern at PT Antam Tbk, I worked directly with the operations side of things, keeping track of daily tasks, workflows, and administrative compliance.

On the creative side, I treat my university projects like real world briefs. I have built strategic plans that include mapping out marketing budgets, pitching social strategies for TikTok and Instagram, and breaking down heavy government data into relatable community stories. For me, every creative choice has to be backed by solid audience research.

Right now, I am looking to bring this mix of organization and strategy to a creative team where I can help build impactful campaigns.